About

Our Story

Letum Financial was founded by three industry veterans who saw a serious gap: funeral homes, cemeteries and B2B firms servicing the profession were struggling to access the capital they needed to thrive. With the funeral profession evolving rapidly, driven by changes in societal expectations and attitudes, technological advancements, new regulations, etc., firms wanting to keep ahead, or at least keep pace, found themselves in need of capital. And time was of the essence because there could be significant consequences for either not being able to build or renovate, buy new equipment, expand operations, develop new onsite projects... whatever the need.

Our Vision is to Help Your Vision Come True


What Respected Leaders in Funeral Service Have to Say





Industry Experience

Anthony Kaniuk
Advisory Board Member

Every marketer talks about “value,” but few know how to turn it into measurable growth—and that’s where Anthony Kaniuk makes a difference.

For more than two decades, he’s helped brands, associations, and partners in the funeral profession connect with their audiences through smart, integrated marketing and business development strategies.

Anthony combines vision with execution, building programs that drive revenue, strengthen partnerships, and reinforce organizational missions. His work spans print, digital, events, and social, consistently creating win-win opportunities with clear returns on investment.

Known for his energy, creativity, and collaborative spirit, Anthony thrives with teams ready to grow, experiment, and move past “the way we’ve always done it.” For the past 12 years, he’s advanced the National Funeral Directors Association and now serves as Director of Industry Relations.

Bob Horn
Advisory Board Member

Bob began his career in the funeral industry more than 60 years ago with a small family-owned mortuary. During the mid-1960’s, he as involved in organizing International Funeral Service (FSI) and served as Vice President of the pioneer “multi-unit” funeral cemetery company that operated over 120 locations nationwide. Prior to co-founding Keystone Group Holdings, a multi-state funeral acquisition and operating firm, Bob was Chief Operating Officer and Partner of Prime Succession, Inc., following 10 years as Executive Vice President of Pierce Brothers.

A strong proponent of the team concept, Bob believes his role is to provide and goals and the momentum that keep the company together and moving forward. Bob provides the leadership , strategic thinking and the clear vision that foster this environment of success and growth.

Josh Smeltzer
Advisory Board Member

Josh Smeltzer has over two decades of wealth management, fiduciary oversight, and strategic leadership experience having co-founded and launched Sides Wealth Advisory Group as an independent firm to provide clients with truly objective, customized fiduciary care.

Josh serves as the Board Chair for Leadership York and is a member of the WellSpan Foundation Board. He is also a past co-chair of the South Central Board of the American Heart Association. Josh holds the Accredited Investment Fiduciary® (AIF®) designation from the Center for Fiduciary Studies and the Professional Plan Consultant (PPC) designation. He earned his degree from York College of Pennsylvania, where he remains active in the alumni association.

Outside of his professional endeavors, Josh is an avid runner, a dedicated fan of the New York Knicks and New York Mets, and is currently training for his private pilot’s license.